Meghan Markle’s newly rebranded lifestyle brand, “As Ever,” is already facing controversy—this time from a small Spanish town in Mallorca. Officials in Porreres, a historic town on the Balearic island, claim that Markle’s logo bears an uncanny resemblance to their official town crest.
The town’s mayor, Xisca Mora, has demanded that Markle remove the logo, stating that the design is nearly identical to their emblem, which has been in use since 1370. Now, the dispute is growing, with potential legal action looming.
What’s the issue? Could Meghan Markle be forced to change her brand’s identity once again? Let’s dive into the details.
The Controversy: What’s the Issue with the Logo?
The dispute centers around the logo of “As Ever,” which features:
- A palm tree in the center
- Two hummingbirds on either side
The problem? Porreres’ official town crest also features:
- A palm tree in the center
- Two birds on either side
According to Mayor Xisca Mora, the similarity is too close to be a coincidence, and she worries that Markle’s global brand could overshadow the town’s historic emblem.
“We don’t want our coat of arms to be perverted because it belongs exclusively to Porreres,” said Mora.
The town council has formally requested that Meghan Markle remove the logo or make significant changes to distinguish it from Porreres’ official crest.
Meghan Markle’s Side: Inspiration Behind the Logo
Meghan Markle rebranded her lifestyle company from “American Riviera Orchard” to “As Ever” in early 2025, following trademark issues with the original name.
In a video announcing the new brand, Markle explained that the palm tree represents California, her home state, while the hummingbirds symbolize her husband, Prince Harry’s love for nature.
She described the brand as:
“An extension of what has always been my love language—food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
Markle has not publicly addressed the controversy with Porreres, but sources close to her suggest that the resemblance is purely coincidental and not an intentional copy.
Could Meghan Markle Face Legal Action?
Does Porreres Have a Legal Case?
While Mayor Mora insists that the town wants to defend its identity, legal experts are unsure if the town has strong grounds for a lawsuit.
- The Porreres crest dates back to 1370, giving it historical significance.
- However, it is unclear if the town has trademark protections for the emblem.
- Markle’s logo is not an exact copy—her version features hummingbirds instead of generic birds.
For a legal challenge to succeed, Porreres would need to prove that the logo is protected by copyright or trademark law.
“It would be an uphill battle,” said intellectual property lawyer Maria Gonzalez.
“Unless they have a registered trademark, it will be difficult to force a rebrand.”
Why Does This Matter?
For the small town of Porreres, this is about protecting their identity. The town’s emblem is a cultural and historical symbol, and officials fear that a global brand like “As Ever” could overshadow it.
For Meghan Markle, this is yet another branding headache. She already had to rename her company after trademark disputes with the U.S. Patent Office, and now she faces pressure to modify her logo.
Will Markle fight to keep the design, or will she make changes to avoid controversy?
What’s Next?
The town of Porreres is currently seeking legal advice on whether they can formally challenge the logo. Meanwhile, Meghan Markle has not made any public statements regarding the issue.
Possible outcomes include:
- Markle changes the logo to avoid further controversy.
- Porreres files a formal legal complaint, forcing a court case.
- Markle ignores the town’s request, betting that they won’t be able to enforce any action.
With the dispute now gaining international attention, it remains to be seen who will back down first.
Conclusion: Another Branding Battle for Meghan Markle?
This controversy highlights the challenges of global branding—even something as simple as a logo can spark an unexpected dispute.
- For Porreres, this is about protecting a centuries-old emblem.
- For Markle, it’s another test of her business and brand identity.
With legal experts unsure of the town’s case, this may ultimately come down to public pressure rather than a court battle. Will Markle change her logo, or will she stand her ground?
We’ll be watching closely as this unusual legal battle unfolds.
FAQs
1. What is Meghan Markle’s “As Ever” brand?
“As Ever” is Meghan Markle’s lifestyle brand, focusing on food, gardening, home decor, and wellness. It was previously called “American Riviera Orchard” but was rebranded due to trademark issues.
2. Why is a Spanish town upset with Markle’s logo?
The town of Porreres, Mallorca, claims that Markle’s palm tree and bird logo closely resembles their historic coat of arms, which dates back to 1370.
3. Could Porreres sue Meghan Markle?
Possibly, but legal experts say it would be difficult unless the town has trademark protections for its crest.
4. Has Meghan Markle responded to the controversy?
Not yet. She has not made any public statements regarding the logo dispute.
5. What happens next?
The town of Porreres is seeking legal advice to see if they can formally challenge Markle’s brand logo.
