London’s jacket potato scene just got a lot more exciting. A brand-new restaurant has opened its doors right outside one of the capital’s busiest train stations, offering stiff competition to viral stars Spud Man and Spud Bros. With jacket potatoes going from simple street food to a full-blown social media sensation, the question on everyone’s lips is: who will rule the spuds?
Spud Man – The Original Viral Jacket Potato Star
Ben Newman, affectionately known as Spud Man, took the internet by storm with his bright personality, banter, and perfectly loaded jacket potatoes. Operating from a humble market stall in Tamworth, he turned potatoes into a pop culture phenomenon. His queues often snake around the block, and customers come not just for the food but for the experience of being served by the man himself.
Thanks to TikTok, Spud Man has amassed a loyal following, and his signature style—crispy skins, generous toppings, and fast-paced service—has made him the face of Britain’s jacket potato revival.
Spud Bros – Preston’s TikTok Powerhouse Goes National
Spud Bros, the brainchild of Jacob and Harley Nelson, exploded onto the scene with their TikTok videos featuring their famous “tram sauce” and wild topping combinations. Originally a food truck in Preston, they gained over 5 million followers and quickly expanded to London with their pop-up “Spud Bros Express” in Soho.
Known for outrageous portion sizes and a party-like vibe, Spud Bros turned every potato into a spectacle. Their London venture is booming, and they’ve hinted at permanent locations in the pipeline.
The New Challenger Emerges Near Major London Train Station
Enter the newest player in the potato game. Located strategically just outside one of London’s busiest train stations (rumored to be Waterloo or Euston), this unnamed newcomer is aiming to dominate the grab-and-go crowd. With sleek branding, modern decor, and fast service, it’s built for the hustle of city life.
Unlike the more informal setups of Spud Man and Spud Bros, this restaurant appears to be going for a more polished, café-style experience. Early signs suggest the menu includes international twists like Korean BBQ potatoes, spicy masala toppings, and vegan cheese overloads.
What Sets the Newcomer Apart?
It’s all about reinvention. The new competitor isn’t just copying—it’s innovating. Their “build-your-own-spud” model offers over 30 toppings, from truffle mayo to pulled jackfruit. Plus, they’ve integrated QR-code ordering and delivery partnerships to keep pace with modern urban diners.
The location itself is a winner. Positioned at a commuter hub, it attracts hungry professionals, late-night travelers, and tourists—an audience craving convenience without sacrificing quality.
TikTok and the Jacket Potato Renaissance
None of this would be possible without the explosion of TikTok food trends. A jacket potato isn’t just food—it’s content. Spud Man’s cheerful face and Spud Bros’ chaotic kitchen vibes have redefined what British street food can be.
Today’s potato vendors are content creators just as much as they are chefs. The new restaurant seems to understand this, launching with professional-grade videos and influencer collaborations already making waves online.
Showdown in the Capital: Comparing the Spud Giants
| Feature | Spud Man | Spud Bros | New Restaurant |
|---|---|---|---|
| Location | Tamworth | Soho, London | Central London (station-side) |
| Style | Market stall, classic toppings | Viral street food with wild toppings | Polished dine-in/takeout hybrid |
| Social Media | TikTok-heavy, personal brand | Viral with music and humor | Influencer-driven marketing |
| Menu | Traditional British | Loaded, over-the-top | Global fusion with custom options |
Why Jacket Potatoes Are Making a Massive Comeback
Cheap, filling, and endlessly customizable, jacket potatoes are the ultimate blank canvas. With rising food prices, more people are turning to affordable comfort food—and spuds tick all the boxes. Whether it’s vegan, keto, or meaty madness, there’s a potato for everyone.
Customer Reactions – Early Reviews and Social Buzz
TikTok videos of the new restaurant’s loaded potatoes are already gaining traction. Foodies are sharing “first bites,” while influencers are rating it alongside Spud Bros and Spud Man. Comments range from “better than Spud Man!” to “nothing beats the OG.”
On Instagram, London food bloggers are posting eye-catching shots of potatoes bursting with color and flavor. The buzz is real—and the battle is on.
What’s Next for London’s Jacket Potato Wars?
With three heavyweights now in the ring, the future of the UK’s jacket potato trend looks unstoppable. Will Spud Man bring his charm to the capital? Will Spud Bros lock down a flagship location? And can the new competitor keep up the heat?
One thing is certain: London’s spud scene has never been more exciting.
