The Conservatives have been ridiculed after they created a whole batch of branded chocolate bars for their conference and managed to spell the word Britain wrong on all of them.
Kemi Badenoch’s party handed out bars of chocolate emblazoned with quotes from the Tory leader at the Manchester conference, only for eagle-eyed journalists to spot a glaring spelling mistake.
One bar, shared by an LBC journalist, read: “When Labour negotiates, Britian loses.” The error saw the country’s name misspelt as “Britian” rather than “Britain”.
Ghost Town Conference
The embarrassing gaffe comes as Badenoch endures a difficult conference season, with social media awash with photographs of Tory politicians speaking to deserted rooms.
Big policy announcements, including plans to exit the European Convention on Human Rights, are being met with complete indifference from an uninterested media and public.
The only thing that could make matters worse for Badenoch would be another high-profile defection to Reform UK before the conference wraps up on Wednesday.
Labour Mockery
A Labour source told LBC: “Yet another Tory Flake. They can’t proofread five words on a bar of chocolate. This conference really isn’t proving to be the Boost Kemi needs.”
The quip referenced popular chocolate bar brands whilst taking aim at the Conservative leader’s struggles at her first conference as party leader.
The decision to hand out chocolate bars with Badenoch quotes has also been questioned, with critics suggesting it is out of touch to invoke her words as if she were a modern-day John F Kennedy or Margaret Thatcher.
Social Media Reaction
The blunder sparked widespread mockery on social media, with users questioning how the error made it through to production.
One social media user said: “Sums up Kemi’s leadership of the party well. How’d they fail to notice that and proceed to hand them out?”
Another added: “Let’s hope they are not trying to organise any recreational events in a brewery, they might struggle.”
The spelling mistake adds to the Conservatives’ woes at a conference overshadowed by poor attendance and lacklustre media coverage.
Difficult Conference
The gaffe comes as the party languishes in the polls, with some surveys placing them in fourth place behind Reform UK, Labour and the Liberal Democrats.
Badenoch has used the Manchester conference to unveil major policy shifts, including her commitment to leaving the ECHR and proposals to remove 150,000 illegal immigrants a year.
However, the policy announcements have struggled to cut through, with media attention instead focusing on empty conference halls and now the chocolate bar spelling error.
The Conservatives have not commented on how the mistake made it past quality control checks before the chocolate bars were distributed to conference attendees and journalists.
For the avoidance of doubt, the correct spelling is: Britain.
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