Kim Kardashian’s daughter North West has triggered a wave of concern after debuting a dramatic new look featuring fake face tattoos, a faux nose piercing and black grillz in videos posted to TikTok over the weekend.
The 12-year-old shared multiple clips showcasing the eyebrow-raising appearance to the joint account she shares with her reality star mother, prompting fans to question whether the pre-teen is “growing up a little too fast.”
North sported long blue braids, fake blue contact lenses, black grillz covering her teeth and a fake nose ring, but most striking were the large fake ink designs on her face – including a star below her eye and script writing on her cheek.
“Fake Piercings and Fake Tatts for Life”
“Fake piercings and fake tatts for life,” North captioned one clip, apparently attempting to clarify that the extreme look wasn’t permanent.
The video showed her mouthing along to a popular sound byte alongside friends who matched her style with similar braids, face tattoos and piercings.
North wore multiple eye-catching silver necklaces, a black oversized t-shirt, baggy shorts and chunky sneakers, completing the edgy aesthetic.
Other clips showed North and her friends on a private jet and backstage at a concert, highlighting the privileged lifestyle the pre-teen leads.
Comments Turned Off, But Fans Express Concern
Whilst comments were disabled on North’s TikTok videos, after a fan account reposted them on Instagram, viewers quickly shared their worries.
“She’s 12 years old by the way,” one person wrote, adding a crying emoji to emphasize their distress.
“This isn’t cute, shaking my head,” someone else chimed in, elaborating in a separate comment: “She can have a style, but this ‘style’ looks ridiculously grown and not cute for a 12 year old. Would you want your daughter walking around like this?!”
“What in the Kanye West is happening?” read a fourth comment, referencing North’s father’s controversial influence.
“How About Go Be a Kid”
“How about go be a kid,” urged a fifth commenter, expressing a sentiment shared by many who feel North is being pushed toward adulthood too quickly.
“Tattoos? I mean if you like it totally do it, its really cute but at 12?” questioned another shocked user.
“This is just sad,” wrote someone else, whilst a different person added: “She growing up a little to fast.”
The recurring theme across critical comments centres on age-appropriateness and concerns that North is adopting styles typically associated with much older teenagers or adults.

Kardashian Admits Recent Fashion Mistake
The controversial TikTok posts come just days after Kardashian, 44, admitted she made a mistake with some of North’s fashion choices during an appearance on the Call Her Daddy podcast.
The reality star faced fierce criticism over the summer after dressing North – whom she shares with ex-husband Kanye West – in a corset during an outing in Rome.
Kardashian confessed she’s “still learning” as a mother and explained that North wanted to experiment with her style to look like her friends.
“We Made That Mistake in Front of the Whole World”
“It’s really hard and it’s really interesting because all the kids are wearing the same things,” Kardashian explained.
“But then my daughter tries to wear it and then I’m like, ‘OK we’re never wearing that again.’ Unfortunately, we made that mistake in front of the whole world.”
She continued: “She’s usually a girl that dresses like a tomboy most of the time and she wanted to try something that her friends were wearing and went to the same place that they went to… and it’s just like, okay, wait, maybe you can’t wear that, you know?”
“So, as a mom, you’re kind of learning at the same time.”
Defending North’s Character
Despite the fashion missteps, Kardashian defended her daughter’s character and maturity.
“But what I do know is my baby’s such a good girl and such a sweet girl. The things that she has experienced, where she might have been outspoken or did something, she learns from that,” she insisted.
“She does listen to me but in other areas I’m like ‘babe if you want blue hair it is what it is’. It makes her so happy. I would never take that creativity away from her.”
North’s Sassy Response to Critics
Kardashian revealed that North has seen online criticism of her style choices and responded with characteristic sassiness.
“She’s really mature in one sense, where she’ll be like, ‘Mom, I saw this and I don’t really care if someone says they don’t like my blue hair or my this or that,'” the Skims founder reflected.
“She’s really confident and is like, ‘I probably wouldn’t be hanging out with those people. Like if you saw what they look like and what they’re wearing!'”
The response suggests North has developed a thick skin toward public criticism, though whether this confidence or defensiveness is healthy for a 12-year-old remains debatable.
“I’m Doing the Best That I Can”
Kardashian pushed back against judgmental commentary about her parenting, particularly as a single mother.
“I just think anyone that’s raising kids, especially four kids by myself, I’m doing the best that I can and my babies are good babies,” she said.
“So, I just urge everyone to not be judgmental and to have grace on single moms trying to figure it all out with a pre-teen. It’s a lot.”
The plea for understanding acknowledges the challenges of raising children in the public eye whilst navigating the already-difficult pre-teen years.
Blue Hair Previously Divided Fans
When North first debuted her bright blue hair, fans were similarly divided online, with some suggesting the style was too mature for someone her age.
The electric blue braids featured in the latest TikTok videos represent a continuation of North’s bold hair choices that push boundaries of age-appropriate styling.
Upstaging Mom at Nike Event
In September, North made headlines for upstaging her mother at Kim’s own NikeSkims event thanks to her bold clothing choices.
With electric blue braids, a statement t-shirt, pendant necklace and bug-eye style shield sunglasses, North demonstrated she’s inherited her mother’s flair for making entrances.
The incident illustrated that North’s eye-catching style choices aren’t limited to social media but extend to high-profile public appearances.
Balancing Creativity and Age-Appropriateness
The ongoing controversy around North’s appearance highlights the difficult balance parents face between encouraging children’s creativity and self-expression whilst maintaining age-appropriate boundaries.
Kardashian clearly wants to support her daughter’s individuality and avoid stifling her personality, but critics argue some looks cross lines that should exist for 12-year-olds.
Influence of Famous Parents
As the daughter of two celebrities known for pushing fashion boundaries – Kim Kardashian and Kanye West – North has grown up surrounded by extreme style choices and constant media attention.
This environment inevitably influences her own desire to experiment with bold looks that generate attention and headlines.
Private Jet and Concert Access
The TikTok videos also showcased North’s privileged lifestyle, with clips filmed on private jets and backstage at concerts.
This access to adult spaces and experiences may contribute to North adopting more mature styles as she’s regularly exposed to environments typically reserved for much older individuals.
The Pre-Teen Pressure Cooker
North’s situation encapsulates modern challenges of raising pre-teens who have unprecedented access to social media, celebrity culture and adult aesthetics.
Twelve-year-olds today face pressures to appear sophisticated and mature that previous generations didn’t encounter until much later.
As North continues experimenting with increasingly bold looks whilst her mother publicly grapples with finding appropriate boundaries, the world watches to see whether creativity or age-appropriateness will ultimately prevail in the Kardashian-West household.
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